Online Advertising

Today we made a sale to someone who found us via Ananzi's directory of online stores. I was quite surprised, because we submitted the Bug Zapper site to Ananzi almost as an after-thought (listing in Ananzi is free, but you are not guaranteed of results). We were placing a lot more emphasis on our Google Adwords campaign, which so far has cost us around R150, and produced no sales! It just goes to show that it can be worth marketing in the "free" online avenues, if you have a bit of time and patience.