Naming a company

Coming up with a company name can be a fun or very frustrating part of setting up a new business. Due to the nature of Extreme Business we had one shot at coming up with a good name, and fortunately "Bug Zapper" was approved by everyone, and the co.za domain was available - a huge relief!

Marketing expert Seth Godin has written some good thoughts from when they named their latest company, "Squidoo". Read about it here.